Lead Generation is the life and blood of a business.
Let me tell you one hash truth: Without lead generation, your business is likely to fail.
However, the prospect of lead generation scares the bejesus out of people. Because not everyone is able to capitalize on their B2B lead generation efforts.
You are blogging extensively. You’re leveraging email marketing. You’re engaging each and every prospect on your social media channels as if they are your best friend.
But nothing is working out!
Why?
Well, it might be a tough pill to swallow, but maybe you are implementing your lead-generation efforts in the wrong direction.
And that’s what we will discuss today: How can you boost your B2B lead generation efforts in 2019 so as to get the maximum return-on-investment (ROI)?
1. Attend B2B Marketing Conferences
Professionals and sales experts tend to overlook marketing conferences in favor of digital marketing and social selling.
However, they fail to realize that the traditional form of prospecting and lead generation is still alive and kicking. Thanks to the ubiquitous social media and internet, one-to-one networking is becoming scarce and even more important at the same time.
It’s obvious that you stand to gain a lot more if you leverage a channel that is less congested than the one that is infiltrated with salespersons trying to pitch their product. And that’s why we recommend you attend as many B2B marketing conferences as you can.
But don’t forget to get some effective pointers on how to communicate effectively in business conferences. Going in unprepared is not going to help you either way.
While you are at it, don’t forget to install a business card reading app on your smartphone. It will always come in handy when your leads hand over their business cards to you.
This way, you won’t have to worry over trivial things like noting down the contact details or missing out on important leads.
Business card scanning apps are also important because attending conferences mean you’ll meet many new people. And we don’t expect you to memorize each of their names and contact details. But if you take their business cards, and make sure to add them to your address book immediately, you’ve got a solid, qualified prospect list by the end of the event.
Thus, don’t shy away from attending some great B2B events happening throughout the year. I can’t even begin to think of all the leads that you can generate. Moreover, if your entire sales team is at the event, ScanBizCards enterprise will help them directly export contacts to the CRM, making sure every important connection is captured.
After all, it doesn’t make sense to spend so many resources, time and money in attending the event and not even getting the ROI that you deserve.
2. Host Webinars
Textual content is not the only form of content that you can leverage — especially if you consider writing blobs of text as content marketing.
Times have changed and your prospects expect the same from you.
And that’s why we see a wide array of B2B companies indulging their audience using more engaging content forms such as webinars, seminars, podcasts, and so forth.
It’s a win-win situation for you. For one, hosting a webinar doesn’t require shelling out a big budget. Secondly, you don’t exactly have to go to extended lengths to partake in a webinar.
And the good news is that you can amass an excessive loyal-base with little labor from your end.
And this is not just I who is saying this.
In fact, 52% of marketers believe that webinars and seminars are the most effective methods to generate leads and make the most out of your lead generation efforts.
However, this is not to say that you can turn a blind eye to the textual content.
Conflating webinars with your long form blog posts will actually help you generate more B2B leads because blogging is a great way to build your authority in the industry. Hosting webinars is the next step.
3. Email Signature Capture via ScanBizCards App
I know you are tired of the archaic methods that all the other blogs keep talking about.
Blogging. Email Pitching. Cold Calling. Yada Yada!
But suppose you receive an email from an important, quality lead and delete it unintendedly?
What a bummer!
I bet you wish you could capture their contact information right in time.
This is where ScanBizCards comes into the game.
With the ScanBizCards app, you won’t have to worry about missing out on important leads.
You just need to set up email capture on your ScanBizCards app and find new contacts and update existing ones automatically.
Now that you have successfully setup the ScanBizCards app on your smartphone to capture the email signatures, it will assist you by scanning all the contacts from email signatures from the emails you have received in the last 30 days.
You don’t have to worry about missing out on important contact information anymore — because ScanBizCards automatically detects any changes or updates in your contacts’ details, along with suggesting new contacts every time you receive emails from people that are not already in your address book, meaning additional prospects for you.
4. Promote Customer Referrals
There are so many ways to generate leads.
But the goal is to find the one that will get you the most bang for your buck.
And that’s why we vociferously suggest you promote customer referrals. This method will not only help you boost your B2B lead generation effort but also help you capture high-quality leads.
Can you think of a previous customer who had been really happy with your services? Or a customer you helped drive a huge ROI?
I am sure you can think of quite a few happy customers.
Now do some research or use net promoter score (NPS) score to find out which customers are more likely to promote your product or service. Based on your results, you can ask them to spread the word around.
You will be amazed to see how willing they are!
5. Blog Extensively…But For Your Target Audience, Not For Google Bots
This is something that needs to be said. We witness people involved in extensive blogging but to no avail.
They spend hours and hours to make sure their blog has all the necessary things to rank higher on Google. But what they seem to overlook is that Google bots are not dumb. You can try out yourself, all the articles ranking on the first page of Google are informative and have an exceptional quality.
While making sure that your content is SEO friendly is a great idea, but your main goal should be to write for your target audience. Make your content engaging and informative at the same time. It should resonate with your target audience so that they will feel comfortable doing business with you.
Parting Words
So, this is it!
While attaining B2B leads is no cake walk, there’s nothing a good strategy can’t achieve.
Thus, if implemented correctly, These 5 tested tips will help you tremendously in generating high-quality leads.
What is your favorite way to boost B2B lead generation efforts?